In 1908, the Swedish immigrant, Fridolf Carling, opened a men’s oufitters in Storgata, Oslo. This store was to become one of the most popular men’s clothing stores in Oslo, for the better part of a century. Little did Fridolf know that this would be the origin of the jeans chain Carlings.
In the sixties a man named Frank Varner opened his first store, in Thorvald Meyersgate, Grünerløkka in Oslo. The store that bore the name Frank Varner became a great success. In a few years there were several Frank Varner stores, and this was the beginning of what we today know as the Varner group textile company. In 1980 Frank Varner acquired the menswear store Carlings in Storgata, and in 1982 he transformed it into a jeans store.
1986 Carlings as a store chain was born, as we opened 4 stores bearing the same name, in Norway. The first stores were located in Skien, Stavanger, Arkaden adn Bogstadveien 31, both in Oslo. Today there are close to 100 stores spread around the country.